As the first
modernist nation, the United States, though the "daughter of Europe,"
as Charles de Gaulle put it, has stuck to its own course ever since. Thus like
the Jews, America remained the "Other," but unlike the imagined
omnipotence of the Jews, America's power was real-and soaring, to boot. No
feudalism, no socialism; no established church, no religious war; no
absolutism, no statism-that is the gist of the American story, which also
explains why in the United States market and modernity keep trumping the
providential state embedded between Iberia and Siberia.1
To taint the agent as
culprit demands little effort. And so it is easy to blame America for the
miseries of modernity, for a relentless revolution in the way we live, produce,
and consume. America embodies the "constant revolutionizing" that
Marx and Engels cheered and reviled in the Communist Manifesto. Or as South
African writer Breyten Breytenbrach
recently wrote: A chicken on almost every plate, and we are stuffed with
hormones and antibiotics. We are turning rich and fat through a myriad of
designer-bred pigs and can no longer drink the water of our earth. We consume
voraciously and are suffocated by mountains of garbage. We are destroying the
planet in an orgy of pollution. Even the poor can afford hamburgers and fries,
growing overweight. ... All of this reveals the Golden Thread of globalization,
which is but a code word for globalized capitalist exploitation .... The poor
are getting poorer.2
"Global
capitalist exploitation" is an instantly understood code word for
"America." A large part of anti-Americanism is indeed antimodernism. But noting this connection does not resolve
the more interesting issues: Why and when does anti-Americanism change from
latency to virulence, from mind-set to manifestation, as it has at the turn of
the twenty-first century? Here is a very rough measure of the surge that is
only suggestive and in no way systematic. In 2005, Google showed 280,000
entries for the keyword "antiAmericanism,"
without a year attached. When "anti-Americanism" followed by a
particular year was entered, there were 180,000 entries for 2004. In 2003,
there were 150,000; in 2000-03, an average of 100,000. This was in dramatic
contrast to an annual average of 40,000 throughout the 1990s. The 1980s, when
searched year by year, yielded an average of 18,000. For the 1970s, the average
was 12,000, as it was for the 1960s and in the year 1950.These numbers are only
suggestive, but they do underscore the original question: Why the sudden surge?
What has driven deeply embedded constructs (and obsessions) about America to
the surface? The best shorthand answer is: "The Rise of Americanism."
This catch-all, in turn, breaks down into "Ubiquity," "Seduction,"
“Modernity” and “Superpower.”
"America is
everywhere" is a statement attributed to the Italian novelist Ignazio
Silone (1900-1978). Today, the dictum should be expanded with "and even
more so by the day." When this author grew up in postwar West Berlin,
America was not everywhere. At that time, America was military bases, but
usually well isolated from the rest of West Germany. America was the Berlin
Airlift (1948-49), which saved the Western half of the former Reich capital
from Soviet encirclement; it was the M-48 tanks that faced down Soviet T-55s
across the Berlin Wall in the fall of 1961. America was Westerns and Grace
Kelly movies at the local cinema, interspersed with lots of German, Italian,
French, and English films. And it was just a single station, the American
Forces Network (AFN), which twice daily played forbidden rock 'n' roll during
programs like Frolic at Five or Bouncing in Bavaria on AM radio.
The only true
American piece of apparel was a pair of Levi's, prized all the more for being
the real thing as opposed to the cheap German knockoffs. U.S. TV fare was
rationed-mainly because there were only three public channels in Germany until
the mid1980s, when private networks were legalized, as they were throughout
Europe. Vacations were spent in the Alps or at the North Sea, not in Yosemite
or on Cape Cod. A phone call to America was so expensive that it was placed
only once a year, at Christmas or for an important birthday. Neither USA Today
nor CNN was in Europe, and the Paris editions of the New York Times and Herald
Tribune were read only by American tourists. Mickey Mouse comics, which arrived
in Germany in 1951, were too costly for the average child (one week's worth of
pocket money). In school, it was the occasional Steinbeck or Hemingway work in
translation, and a lot of Goethe, Schiller, and Shakespeare. Food was strictly
of the local kind: sausages, seasonal vegetables, pork, herring, cabbage, dark
bread, potatoes. So was drink. When ordered in 1960 at the Berlin Hilton, a
Coke consumed 60 percent of a teenager's weekly allowance. Above all, any
European could spot an American from fifty feet away. Telltale signs were the
short-cropped hair, the "flood leg" pants, the white socks, the
mighty horn-rimmed glasses, the loafers or the bulky wingtips, and the bluish
coiffure of the older women. Save for the tourists and soldiers, America was
not a reality but a distant myth, as portrayed in soft brushstrokes on TV by
series like Lassie and Father Knows Best. No more. Today, the entire world
watches, wears, drinks, eats, listens, and dances American-even in Iran, where
it is done in the secrecy of one's home.
Today, it is
impossible to distinguish a young American from a young European (or Chinese,
Japanese, Russian, Arab) by his or her clothes. The international look consists
of jeans, loafers, buttondowns, Nikes, baseball caps,
T-shirts, backpacks, iPods-all either made or invented in the United States.
Though H&M and Zara have established beachheads in American department
stores, there is nary a European city without its Gap, Hilfiger, DKNY, and
Ralph Lauren store-not to mention Shanghai, Tokyo, and Tel Aviv. Among the even
younger set, the bulky pants of street surfboarders became de rigueur almost
instantly, as did Oakley sunglasses (which were preceded and succeeded by
Ray-Bans). Hip-hop and rap have radiated outward with an intensity that is
reflected in local-language knockoffs throughout Europe and the rest of the
world.
Suddenly, Halloween,
complete with the American paraphernalia, has become an institution in Germany
and even in France, a country that prides itself for defying all things
American.3 Valentine's Day, arguably an invention of the American greeting card
industry has been etched into the European calendar. Suddenly, the German Weihnachtsmann looks a lot like the American Santa Claus,
and the garish Christmas decorations that festoon middle-class American suburbs
in December have sprouted up allover Europe, complete
with the (electrified) reindeer that had previously never been a feature of
Continental Yuletide. Thanksgiving, this most American of feasts, complete with
turkey and cranberries, is making its debut in the more cosmopolitan homes of
Germany. Even the lowly bagel is spreading across Europe as an ironic testimony
to America's gastronomic clout. Originally, the bagel (from the German word beugeL, meaning "that which is bent") was
parboiled and baked in the southwest of Germany, whence it emigrated with
German Jews to eastern Europe and then traveled across the Atlantic to New
York's Lower East Side. Unseen circa 1990, muffins can now be ordered in any
bakery. Pizza, though invented in Naples, has changed citizenship and swept the
world, courtesy of the U.S.-based chains.
Why would Starbucks
open up in Rome and Vienna, the two historical capitals of coffee? By 2003,
Starbucks had established its 1,000th coffee shop in the Asia-Pacific region,
bringing the total outside the United States to 6,500.4 In the meantime, this
global chain has spawned many imitators. The Hamburg version is called Balzac
Coffee, complete with Starbucks-type interiors, and it advertises its wares (in
English) with "Coffee to Go." Walk through a Continental shopping
street, and you'll see the stores abound with "SALE" signs and names
in English like "Labels for Less." Even American punning habits have
infiltrated store signs, as a barbershop in Munich demonstrated. Its moniker
was Hairgott, a bilingual pun on Herrgott,
"Our Lord." A German television chain's slogan (in English) is
"We Love to Entertain You."
The obsession with
American (or American-sounding) monos sometimes leads
to amusing consequences. A German cosmetics chain with branches elsewhere in
Europe, recently plastered its storefronts with "Come In and Find
Out." Literally translated into German, this meant to those less familiar
with English basics "Come In and Find Your Way Out Again," which did
not sound very enticing. Indeed, English-or, more accurately, "Bad
English"-is the world's fastest-growing language, with an American accent,
of course. Or a bowdlerized version of American English, as reflected in such
words as downloaden or downsizen.
Lufthansa advertises itself (in a German ad) with "There Is No Better Way
to Fly," and Volvo with "Move Forward." Siemens praises its cell
phone as "Designed for Life," while Skoda, a VW subsidiary, adorns
its logo with "Simply Clever."5
Not only is American
English the world's lingua franca, American culture became the world's cultura franca in the last fifth of the twentieth century.
Assemble a few kids from, say, Sweden, Germany, Russia, Argentina, Japan,
Israel, and Lebanon in one room. They would all be wearing jeans and baseball
caps. How would they communicate? In more or less comprehensible English, with
an American flavor. And what would they talk about? About the latest U.S.-made
video game, American hits on the top-ten chart, the TV series South Park, or
the most recent Hollywood blockbuster. Or they would debate the relative merits
of Windows and Apple operating systems. No, they would not talk about Philip
Roth or Herman Melville, but neither would they dissect Thomas Mann or Dante.
The point is that they would talk about icons and images Made in U.S.A. If
there is a global civilization, it is American-which it was not twenty or thirty
years ago.
Nor is it just a
matter of low culture. It is McDonald's and Microsoft, Madonna and MoMA,
Hollywood and Harvard. If twothirds of the movie
marquees carry an American title in Europe (even in France), the American ratio
is even greater when it comes to translated books, with traffic across the
Atlantic overwhelmingly going one-way. The ratio for Germany in 2003 was 419
versus 3,732; that is, for every German book translated into English, nine
English-language books were translated into German.6 A hundred years ago,
Berlin's Humboldt University was the model for the rest of the world. Tokyo,
Johns Hopkins, Stanford, and Chicago were founded in conscious imitation of the
German university and its novel fusion of teaching and research. So was Harvard's
Graduate School of Arts and Sciences. Stanford's motto is taken from the German
Renaissance scholar and soldier Ulrich von Hutten (1488-1523): Die Luft der Freiheit weht-the winds of freedom blow.
Today, Europe's
universities have lost their luster, and as they talk reform, they talk
American. Ancient degrees are being changed to the B.A. and M.A., and they have
to be completed in a set time in contrast to the open-ended studies of yore.
With America's top universities in mind, their European counterparts are
speaking more about "excellence" and less about "equality."
They are rethinking free tuition and open admission while eying a rigorous
separation between undergraduate and graduate education in the American way.
Read through mountains of debate on university reform, and the two words you
will find most often are "Harvard" and "Stanford."
America is one huge
global "demonstration effect," as the sociologists call it when they
want to avoid a normative term like "model." America's cultural sway at
the beginning of the twenty-first century surpasses that of Rome or any other
empire in history. For Rome's or Habsburg's cultural penetration of foreign
lands stopped exactly at their military borders, and the Soviet Union's
cultural presence in Prague, Budapest, or Warsaw vanished into thin air the
moment the last Russian soldier was withdrawn from Central Europe. American
culture, however, needs no gun to travel. It is everywhere, even in countries
where it is denounced as "Great Satan." In his Second Treatise
concerning Civil Government, John Locke wrote that "in the beginning all
the world was America."7 Today, he might muse, ''All the world is becoming
America." If so, all the world does not necessarily like it.
Joseph S. Nye, the
Harvard political scientist, has coined a term for this phenomenon: "soft
power." That power does not come out of the barrel of a gun. It is
"less coercive and less tangible." It derives from
"attraction" and "ideology."8 The distinction between
"soft power" and "hard power" is an important one,
especially in an age where bombs and bullets, no matter how "smart,"
do not translate easily into political power-that is, the capacity to make
others do what they would otherwise not do. A perfect example is America's
swift military victory against Iraq, which was not followed so swiftly by
either peace or democracy. Still, "soft power" does not deal very
well with contemporary anti-Americanism. Indeed, the relationship between
"soft power" and "hard influence," that is, America's ability
to get its way in the world, may be nonexistent or, worse, pernicious.
In the first
instance, there may be no relationship whatsoever between America's ubiquity
and its influence (or ability to capture hearts and minds). Hundreds of
millions of people around the world wear, listen, eat, drink, watch, and dance
American, but they do not identify these accoutrements of their daily lives
with America. A baseball cap with the Yankees logo is the very epitome of
things American, but it hardly signifies knowledge of, let alone affection for,
the team from New York or America as such. It is just an item of apparel with a
pleasing art nouveau logo, though cool enough to wear-either straight or
sideways, which is another U.S. import. The same is true for American films,
foods, or songs. The film Titanic, released in 1997, has grossed $1.8 billion
worldwide in box office sales alone. It is still the all-time best seller. With
two exceptions, the next 257 films in the revenue ranking are American as
well,9 But this pervasive cultural presence does not seem to generate
"soft power." These American products define images rather than
mentalities, let alone sympathies. There appears to be little, if any,
relationship between artifact and affection.
If the relationship
is not neutral, it is one of repellence rather than attraction-that is the dark
side of the "soft power" coin. The European student movement of the
late 1960s took its cue from the Berkeley free speech movement of 1964, the
inspiration for all post 1964 Western student revolts. But it quickly turned
anti-American; America was reviled while it was copied. A telling anecdote is a
march on Frankfurt's Amerikahaus during the heyday of
the German student movement. The enraged students wore jeans and American army
apparel. They even played a distorted Jimmy Hendrix version of the American
national anthem. But they threw rocks against the U.S. cultural center
nonetheless. Though they wore and listened American, they targeted precisely
the embodiment of America's cultural presence in Europe.10
Now shift forward to
the Cannes Film Festival of 2004, where hundreds of protesters were denouncing
America's intervention in Iraq until the police dispersed them. The makers of
the movie Shrek 2 had deposited large bags of green Shrek ears along the Croisette, the main drag along the ocean. As the
demonstrators scattered, many of them put on free Shrek ears. "They were
attracted," noted an observer, "by the ears' goofiness and sheer
recognizability."11 And so the enormous pull of American imagery went hand
in hand with the country's condemnation.
Between Vietnam and
Iraq, America's cultural presence has expanded into ubiquity, and so has the
resentment of America's "soft power." Or as Richard Kuisel puts it: "In France, Germany, Great Britain,
and Italy, but especially in France, majorities say the spread of something
vaguely called 'American ideas and customs' is 'bad.' "12 As early as
1997, the French foreign minister Hubert Vedrine couched the resentment in
diplomatic language: "The United States has assets not yet at the disposal
of any other power: political influence, the supremacy of the dollar, control
of the communications networks, 'dream factories,' new technology. Add these
up-the Pentagon, Boeing, Coca-Cola, Microsoft, Hollywood, CNN, the Internet,
the English language-the situation is virtually unprecedented."13
Ubiquity breeds
unease, unease breeds resentment, and resentment breeds denigration as well as
visions of omnipotence and conspiracy, as evoked by Vedrine's carefully chosen
words. In some cases, as in the French one, these feelings harden into
governmental policy. And so the French have passed the Toubon
law, which prohibits on pain of penalty the use of English words. A car wash
must be a lavage voiture, and perhaps the day is not far when another such
edict decrees that the disque-tourneur (DJ) must call
the hit parade parade de frappe. In 1993, the French
coaxed the European Union into adding a "cultural exception" clause
to its commercial treaties exempting cultural products, high or low, from
normal free-trade rules. Other European nations impose informal quotas on
American TV fare. America the Ubiquitous has become America the Excessive.
Even America's high
culture is not immune to the impulse of denigration nourished by fantasies of
conspiracy. A fine example is how the art critics of two distinguished German
newspapers, 5iiddeutsche Zeitung (leftish) and Frankfurter Allgemeine Zeitung
(centrist), dealt with an exhibit of two hundred pieces from the New York
Museum of Modern Art (MoMA) in Berlin in 2004. More than a million visitors had
stood in line from February to September, many for up to nine hours, to view
the objects from across the Atlantic. Yet the fervor of the hoi polloi mattered
little to their betters whose comments ran the gamut from contempt to
conspiracy. The opening shots were fired by the Suddeutsche
Zeitung of Munich. Without having seen the collection, its critic aimed his
volley straight against imperial America. Regurgitating a standard piece of
European Kulturkritik, the author insinuated that
what America has in the way of culture is not haute, and what is haute is not
American. Or as Adolf Hitler famously proclaimed, "A single Beethoven
symphony contains more culture than all that America has ever created."
After World War II, the critic contended, America had wrested "artistic
hegemony" from Europe in two sleazy ways. One culprit was "a new
abstract school of painting [Abstract _Expressionism] that had hyped itself
into high heaven." The other was American mammon: "Everything still
available in old Europe was bought up." And this "stolen idea of
modern art will now be presented in Berlin." Thus was pilferage and grand
theft added to the oldest of indictments: America's cultural inferiority.
The critic of the
Frankfurter Allgemeine went further. If his colleague had claimed that
America's art was either hyped or heisted, the man from Frankfurt thundered
that MoMA's Berlin show was a mendacious ploy, indeed, an imperialist conspiracy.
It was done by "concealment" and "censorship" in a game
full of "marked cards," and its name was not only to blank our
Europe's greats but also to suppress their magnificent contribution to American
art in the second half of the twentieth century. This was an instance of the
selective perception that suffuses any anti-ism. For in truth, the exhibit
happened to contain an impressive number of European works: Matisse, Picasso,
Manet, Rousseau, Brancusi, and Mondrian, plus assorted Expressionists and Surrealists.
That did not count.
What about contemporary Germans like Beuys, Baselitz,
and Kiefer? the critic huffed. The untutored million, who had spent a total of
446 years waiting in line, according to a local newspaper, might have thought
that bringing such artists to Berlin was like carrying coals to Newcastle. Bur even here, MoMA had done its universalist duty, capping
the progression with Gerhard Richter's" 18 October 1977" cycle, which
depicts dead members of the Baader-Meinhof terrorist
gang. That MoMA would display these German works enraged the feuilletoniste from Frankfurt even more. That particular
choice, he fumed, was the final proof of American perfidy. The terrorist motif
was insidiously selected to finger Europe as a "creepy" place, as a
messenger of "bad news." With that, antiism
came full circle. First it was denigration ("the U.S. has no culture of
its own"), then it was demonization ("it steals or obliterates
Europe's grand tradition"), and finally projection ("Europe is the
victim of American malevolence"). 14
There is a moral in
this tale of two critics (which could easily be retold throughout Europe). It
is the curse of "soft power." In the affairs of nations, too much
hard power ends up breeding not submission but counterpower, be it by armament
or by alliance. Likewise, great "soft power" does not bend hearts but
twists minds in resentment and rage. Yet how does one balance against
"soft power"? No coalition of European universities could dethrone
Harvard and Stanford. Neither can all the subsidies fielded by European
governments crack the hegemony of Hollywood. To breach the bastions of American
"soft power," the Europeans will first have to imitate, then to
improve on, the American model-just as the Japanese bested the American automotive
industry after two decades of copycatting (and the Americans, having dispatched
their engineers for study in Britain, overtook the British locomotive industry
in the nineteenth century). Imitation and leapfrogging is the oldest game in
the history of nations, and in the civilian aircraft market, Europe's Airbus is
already a worthy competitor of Boeing. But competition has barely begun to
drive the cultural contest where Europe, mourning the loss of its centuries-old
supremacy, either resorts to insulation (by quotas and "cultural exception
clauses") or seeks solace in the defamation of American culture as vulgar,
inauthentic, or stolen. If we could consult Dr. Freud again, he would take a
deep drag on his cigar and pontificate about inferiority feelings being
compensated by hauteur and disparagement.
As the tale of MoMA
in Berlin illustrates, America's ubiquity goes hand in glove with seduction-why
else would more than a million visitors have crowded into the exhibit, a few
hundred thousand more than at any other time in Berlin's museum history?
Europe-indeed, most of the world-also wants what America has. Nobody has ever
used a gun to drive Frenchmen into one of their eight hundred McDonald's, and
we have the French foreign minister Hubert Vedrine to make the point when he
attributed to America "this certain psychological power ... this ability
to shape the dreams and desires of others."15
No force need be
applied to make Europeans buy clothes or watch films Made in U.S.A. Germans
take to Denglish as if it were their native tongue.
So might the French to Franglais if their authorities did not impose fines on
such linguistic defection. Contemporary Western dictionaries do not even
contain words such as "anti-Frenchism" or
"anti-Russism" or "anti-Japanism."
Japan's cars and electronics have conquered the world, but very few people want
to dance like the Japanese. Nor does the rest of the world want to dress like
the Russians or (outside India) watch movies made in "Bollywood,"
though India produces more movies than all Western nations put together. Nobody
risks death on the high seas to get into China, and the number of those who
want to go for an M.B.A. in Moscow is still rather small. 16
America's "hard
power" is based on its nuclear carrier fleets and its "stealth
bombers," as well as on its twelve-trillion-dollar economy. But its allure
rests on pull, not on push, and it has done so since Columbus set out to tap
the riches of India, but instead ended up in America. Why? One need not resort
to such sonorous terms as "freedom," the "New Jerusalem,"
or John Winthrop's "cittie upon a hill with the eies of all people upon them" -concepts that evoke
religious transcendence and salvation. Americas magnetism has very tangible
roots.
If it is
transcendence, it is of a very secular type-a society where a peddler's son can
still move from Manhattan's Lower East Side (now heavily Chinese, and no longer
Jewish) to the tranquil suburbs of Westchester in the span of one generation,
never mind his uncouth accent. Hence, the best and the brightest still keep
coming, even if there is no Metternich, Hitler, or Stalin to drive them out.
Nor is citizenship bequeathed by bloodline. People can become Americans; they
need not have it bestowed on them by their progenitors. They do not have to
invoke Deutschtum or italianita
to acquire citizenship; they merely have to prove five years of legal
residence, swear allegiance, and sign on, symbolically speaking, to documents
like the Declaration of Independence and the Constitution. American-ness is
credal, not biological. Nor do the newcomers have to profess fealty to a
particular faith, because America never had an established, let alone state,
religion. And the newcomers' ethnic origins matter less in a society where
everybody, at one time or another, came from somewhere else. A degree from a
top engineering school, whether from Bombay or Shanghai, will trump a birth
certificate anytime.
These factors explain
the two million legal and illegal immigrants who push into the United States
year after year. But they do not explain the seductive force exerted by things
and ways American on those who remain at home. The best explanation is the
universality not only of American citizenship but also of American culture.
Though the "American dream," as Samuel Huntington has argued, may be
an Anglo-Protestant project,!? it is a "work in progress," and it has
recruited an endless string of collaborators: not just WASPs, but Irish,
Germans, Scandinavians, Jews, Africans, Italians, Poles, Russians, Vietnamese,
Chinese, Indians-the whole world. Every new group has contributed its own
ingredient to the melting pot (or "salad bowl," as the more correct
parlance has it).
In fact, it was
Russian Jews with (refurbished) names like Goldwyn, Mayer, and Warner who first
interpreted the "American dream" for a worldwide audience on
celluloid. It was the descendants of African slaves who created an American
musical tradition, ranging from gospel via jazz to hip-hop, that has conquered
the world. It was Italian Americans who turned the lowly Neapolitan pizza into
a global dish. The most ''American'' cuisine is not catfish or chitlins but
"fusion"-a blend of Asian, Italian, and French. It was a Bavarian Jew
by the name of Levi Strauss whose jeans swept the planet. Frenchmen transformed
Napa Valley into a house hold word for wine. Scandinavians implanted a
social-democratic tradition into the politics of the Midwest, while Irish built
the great political machines of Boston and New York. Hispanics set the
architectural tone of California and New Mexico. And the "work in
progress" continues. At the end of the twentieth century, 60 percent of
the American-based authors of the most-cited papers in the physical sciences
were foreign-born, as were nearly 30 percent of the authors of the most-cited
life science papers. Almost one-quarter of the leaders of biotech companies
that went public in the early 1990s came from abroad.18 In a seminar that this author
taught at Stanford in 2004, three out of five straight-A papers were written by
students named Zhou, Kim, and Surraj Patel (and the
course was not about computer science but about American foreign policy).
And so, America has
become the first "universal nation." A universal nation, one
surmises, creates artifacts, images, and narratives that appeal to a universal
audience. Take Disneyland near Paris. Condemned as American imperialism by
France's guardians of culture, it contains a plethora of ur-European
motifs taken from the German brothers Grimm, but expressed in a universally
comprehensible language. Whereas French and German films (which each wrote
chapters of the canon in the first half of the twentieth century) have come to
rely on parochial, sociocritical, or torturously
introspective plots, Hollywood's output replicates myths imbedded in the human
consciousness: good versus bad, evil overcome, trials mastered, dangers
vanquished, love requited, friendship triumphant, loyalty rewarded. It is boy meets
girl, the eternal plot since Adam and Eve, and boy gets girl, either after a
dramatic or funny battle of the sexes. In literature, Ole Rblvaag
(Giants in the Earth) and Henry Roth (Call It SLeep)
could not appeal only to Norwegian or East European immigrants; they had to
make themselves understood to an American audience that was itself multiethnic.
Philip Roth can be understood everywhere; the nouveau roman takes some crosscultural effort. And so it continues into the
twenty-first century, for instance, with Jeffrey Eugenides (Middlesex). The
book starts out with a Greek American love story and then builds up to a
real-life incarnation of the hermaphroditic myth whose roots reach back to the
beginnings of mankind.
If it is not
universal myth, it is universal convenience. This is America's most powerful
export, as evidenced by a never-ending imitation effect radiating outward.
Power windows and air-conditioning in cars; the cash machine that saves a trip
to the bank; the sideby-side, no-frost refrigerator
that requires neither deicing nor crouching; the self-service supermarket that
allows for endless choice in countless aisles without an intermediary behind
the counter; the cafeteria that eliminates menus, waiters, and waiting time;
the motel that demands only a few feet of luggage hauling; the iPod that stores
hundreds of CDs. Convenience is modernity, and modernity is America-one huge
"demonstration effect."
Imitation even
extends to the import of American mores. Suddenly, in Europe, it is no longer the
gruff voice of a receptionist on the telephone. It is: "This is [company
name]. My name is ... What can I do for you?" Suddenly, bidding somebody
good-bye is transformed into "Haveniceday"
in the local language, while "Hi" or "Hello" is turning
into a universal greeting. "Smileys"-emoticonsare
everywhere, on Post-its as well as in e-mails. Why?
Modernity is the experience of anonymity in an ever-expanding circle of daily
contacts-a far cry from traditional interaction, where roles and identities
were fixed, few, and familiar. To avert collisions or misunderstandings, people
seek to signal benevolence with friendly overtures; to reduce anonymity, they
identify themselves quickly. As the first modern-that is, both geographically
and vertically mobilesociety, America developed these
rituals early on. As other nations follow America into the service economy with
its plethora of nameless encounters, they adopt them because such etiquette
fits the new realities of interaction better than do the traditional ways.
Demonstration, seduction, imitation-this is the progression that feeds into
"America the beguiling." So why doesn't irresistible imitation
generate affection and soft power? The answer is simple: seduction creates its
own repulsion. We hate the seducer for seducing us, and we hate ourselves for
yielding to temptation.
A key battle cry in
the German electoral campaign of 2002, which continues to reverberate through
the country's political discourse, was "no amerikanische
Verhaltnisse"-''American ways." In 2005,
the enemy was yet another American intruder-private equity and hedge funds, or
"locusts," that were accused of gobbling up German companies and
destroying jobs for the sake of a quick profit.19 "I don't want amerikanische Verhaltnisse,"
said Chancellor Gerhard Schroder as early as 2001.20 Amerikanische
Verhaltnisse were flogged not only by the chancellor,
a Social Democrat, but also by his rival Edmund Stoiber,
a conservative, who lectured, "Of course, you could quickly produce more
growth with maximally flexible labor markets. But we have a completely
different history and mentality. For us, solidarity and social protection playa
completely different role, as compared with America."21 "American
ways," a seemingly neutral term, was in fact a fighting word with the same
import as the French prime minister Lionel Jospin's diatribe against "the
unbridled laws of the market."22
"American
ways" were pernicious to the better ways of Europe, or as Schroder put it,
"We have no reason to hide the German, the European social model from the
Americans. I have enough selfconfidence to say that
it is superior."23 Amerikanische Verhaeltnisse were the foes of social justice,
predictability, protection, and redistribution. The slogan was a battering ram
pointed at high wages, employment security, and the munificent state-against
the socialdemocratic dispensation that is the core of
Europe's unwritten social contract from Lisbon to Leipzig, from Narvik to Naples, no matter what the government's
ideological coloration. That social contract could be reduced to two articles:
first, no change; second, if change is unavoidable, losers must be compensated.
But why raise this
flag on the threshold of the twenty-first century? Because the "European
way," which had brought both private and public prosperity, could no
longer be sustained. The state that had typically taken around half of the
gross domestic product and disbursed about one-third of GDP as transfer
payments like social supports and subsidies-almost twice as much as in
mid-century depended on sustained growth. With steady growth, the expanding
welfare state could give to Peter without taking from Paul, thus nipping
society's conflicts in the bud. Yet growth began to falter and then to stagnate
in the mid-1990s.
And so, the blissful
arrangement of the postwar period began to groan under its own weight. Full
employment gave way to stubborn joblessness of around 10 percent (closer to 12
percent if retraining and subsidized jobs were counted). As tax revenues
declined, social expenditures soared. Enter globalization or, more accurately,
"Euro peanization," that is, the admittance
of ten low-wage East European states to the EU. "China" was suddenly
right next door. Economic decline and EU enlargement began to gnaw away at the
very foundation of the welfare state, which presupposes a closed economy.
"Closed" does not mean "no trade," for Europe's economies
have a much higher trade component than do America's and Japan's (a typical EU
country exports about 30 percent of its GDp, while
the U.S. share is about 10 percent). Rather, "closed" means a high
degree of state control over the economy plus a "social contract"
that favors producers (including workers and farmers) over consumers, domestic
suppliers over foreign ones, and consensus over competition.
The assault on the
fortress of the European welfare state has been proceeding on three axes. Let's
call one "China," which stands for the export offensive of low-wage
and ever higher-tech economies in Asia with their undervalued currencies. Let's
label the second axis "Czechia," which symbolizes the low-wage and
high-productivity nations east of the former Iron Curtain. And let's use
"Brussels" as metaphor for the least dramatized and most momentous
force of them all: the relentless razing of national economic borders by the
European Commission.
Those
"Eurocrats" have done more to break down the walls of separation,
which allowed protection to flourish, than either China or Czechia. Berlin
wants to subsidize Volkswagen? The EU's competition commissioner says nein! France wants to stop foreign takeovers? Brussels says
non! Governments want to procure nationally? No, nein,
and non-everybody must have access to the public trough. One edict after
another has opened up markets not only for goods but also for capital and
financial services, like banks and insurance. If a Danish dentist can say
"Open your mouth" in Spanish, French, or German, he could set up his
drill in these countries. Telecoms and transportation, once the jealously
guarded preserves of national regulators, have been liberated, and so national
favorites like Siemens, Sabena, and Akatel, either
had to compete or perish. The ED has been turning twenty-five countries into a
single market of 450 million people, and technology, which keeps shrinking the
costs of transportation and communication, is doing the rest. To dispatch a multimegabyte program file via the Internet costs exactly
nothing. Europe's "China" is not ten thousand miles away but
inside-in Poland, Czechia, Hungary. These investment magnets need only be
mentioned by management, and the unions will start talking cost cutting. So
when Europeans bemoan "globalization" as a code word for
"Americanization," they should actually target "Europeanization."
That they began doing in 2005, when the German government, along with the
French one, demanded a halt to ED efforts to liberalize all services, that is,
to create a free market for labor, on the grounds that it would trigger a
"race to the bottom."24 The battle cry was "social dumping"
or "tax dumping," and the targets were those ten new members to the
east that had been admitted to the EC in 2004.
Sacred dispensations
are crumbling, and so are jealously guarded privileges. The thirty-five-hour
week has turned into a distant dream, and Europeans must work more for less.
Big-box stores, with their lower prices, are crowding city outskirts, driving
out not only mom-and-pop shops but also downtown department stores. Municipal
hospitals must outsource or sell part of their operations to private investors.
Cozy patronage is yielding to the privatization of utilities, airlines, and
arms manufacturers, and firings are becoming easier to navigate past or through
the labor courts. Social security, pay-as-you go schemes throughout the West,
will have to be flanked by private insurance. Copayments to doctors by clients
of national health services are increasing, and such wonderful privileges as sixweek cures have gone the way of the thirty-five-hour
week.
In short, the market
has been rearing its mighty head, and just as Jewish capitalists (or
communists) were blamed for what the "invisible hand" had wrought in
the first third of the twentieth century, America has been designated as
culprit in the beginning of the twenty-first. When Germans attack amerikanische Verhaeltnisse, or
when a French prime minister castigates the "unbridled laws of the
market," they are responding not to America but to the travails of
societies that can no longer hold back pent-up change. And so, such statements are
mendacious at heart, because all Continental leaders have been in the business
of transformation since the late 1990s. They have all been trying their hand at
the reform game by chiseling away at labor market rigidities, constraints on
competition, and lavish welfare payments. And all of them, especially those of
France and Germany, were punished in and at the polls. So scapegoating America
offers a number of advantages, all of them domestic, for governments that are
conservative at heart, no matter whether they carry a leftish or a rightish
label.
To assail amerikanische Verhaeltnisse is to
delegitimize those rivals for political power who praise America's flexible
labor markets as a "model," as the German Federation of Industry has
done. Summing up a survey of German business leaders, the monthly Capital 25
reports, "Eighty percent say that the future belongs to the American
system." This is a dramatic testimony to the enormous demonstration effect
that is America, especially during the boom years of the 1990s, when U.S.
unemployment was half that of Europe's (as it has remained in this decade). And
the implicit prescription is "Make us like America." This does not
sit well with chancellors and prime ministers who can change course by only a
few degrees because their clientele, junkies of the welfare state, are wedded
to maximal social protection.
But change they must,
and so amerikanische Verhaeltnisse
serve as a nice distraction from the necessary evil that must be done. As the
bitter medicine is dispensed in small doses, the soothing message is "We
will never be like America." Another part of the sugarcoating is "We
are better than America-and so we need not become like them."26 Hence the
tone of superiority and deprecation that runs through the European discourse.
The mendacious subtext is that America, the "home of ultracapitalism,"
is to blame for the ailments that Europe must overcome. America is a nice
shorthand for the Europeanization and globalization that is eroding group
privileges while killing jobs and driving down wages. This is the oldest theme
in the history of anti-ism: turn the abstract into the political, and the
political into the personal-into the "Other." And presto, misery is
explained and exorcized in the way of the biblical scapegoat that was loaded
with all the sins of Israel and then dispatched into the desert. On the most
general level, anti-Americanism in Europe is both a conservative utopia and an
ersatz European nationalism. The weightiest example, and by no means an idiosyncratic
one, is an appeal, "Our Renewal," authored by a German, Jurgen
Habermas, and cosigned by Jacques Derrida, a Frenchman, two writers categorized
as philosophers in Europe.27 The buzzwords are "a model-like European
welfare system," "taming of capitalism," "pacification of
class conflicts," "skepticism about markets," "trust in the
steering capacities of the state," "limited optimism about
technological progress," "preference for the protective guarantees of
the welfare state and solidaristic solutions," low "tolerance for
force." All these European virtues ought to feed into a "common
[European] identity." And against whom might this identity be established?
Against those who stand for an "individualistic ethos that accepts flagrant
social inequalities" and who have refused to imbibe the moral lessons
learned by postimperial Europe: no more war and, instead, the "murual limitation of sovereignty." The message is that
Europe has risen to a higher moral plane, while America is still mired in its prepostmodern state.
The French foreign
minister Hubert Vedrine lists the indictments in more concise language. The
ideological enemies of France are an "ultraliberal market economy,"
the "mistrust of the state," "nonrepublican
individualism," the "reflexive pursuit of the universal and
'indispensable' role of the USA," flanked by "common law, the Eng What Sombart foresaw only dimly in 1915 is a full-blown
reality today. Having inherited Britain's imperial mantle, the United States is
modernity's mightiest engine-the agenda setter that inflicts adaptation-indeed,
engenders emulation from the rest of the world (with China and India jostling
forward on the no longer so distant horizon). No wonder that Europe, clinging
to its formerly winning ways, resents the intruder that it is forced to mimic.
Is envy the motor of resentment, as so many commentators have surmised31with
America embodying the might and the glory Europe no longer has and therefore
pretends to disdain? Perhaps, but it is more plausible to point to the seductive
demonstration effect that is America, coupled with the angst that Europe must
(at least partly) become what America already is. That does not sit well with
societies that have been weaned on a very different dispensation in the
aftermath of the twentieth century's cataclysms. Fair Europe, attractive and
dynamic in so many ways, a magnet for many nations pushing into the ED's
"empire by application," has been in a state of social and economic
crisis and paralysis since the mid-1990s. The crisis is measured by low growth,
high unemployment, massive aging, and demographic decline. The problem extends
from Madrid to Moscow. It is further exacerbated by Europe's limited ability to
integrate another "Other" into its cultures, the "Other"
being immigrants of different color and faith who are thronging into the
banlieues of Paris and Rome, and into the inner cities of Berlin and Amsterdam.
Societies in crisis, as illustrated by the torturous encounters with modernity
between 1789 and 1945, tend to succumb to anti-ism, whether of the American or
the Jewish kind. No wonder that Arab society, which has to battle many more
dysfunctionalities than Europe, harbors the most virulent anti-Americanism and
anti-Semitism of them all. Anti-ism flows from what the target is, and not from
what it does. It is revulsion and contempt that needs no evidence, or will find
any "proof" that justifies the prejudice.
The problem with
America, though, is more intricate. Unlike African Americans, Jews, and
Freemasons, America is powerful indeed, the mightiest nation in history. And
being easily leads to doing, or to fears of what America might do.
As early as 1997,
France's foreign minister Hubert Vedrine began to muse about the temptations of
"unilateralism" afflicting the United States and about the "risk
of hegemony" it posed. Though George W. Bush had not yet flashed his Texas
cowboy boots on the world stage (Bill Clinton was still in the White House), it
was time for Paris to shape "a multipolar world of the future."32 In
1998, France "could not accept a politically unipolar world or the
unilateralism of a single hyperpower."33 By then, the United States was
the "indispensable nation," as Bill Clinton and his secretary of
state Madeleine Albright liked to put it. It was a power that, in 1999, would
unleash its cruise missiles to bludgeon Serbia's Slobodan Milosevic into the
surrender at Dayton. By 2002 and 2003, it was sheer hysteria in the streets and
squares not only of Europe but of the rest of the world-complete with the most
vicious antiAmerican epithets like "Nazi"
and "global terrorist."
But while I
have mostly quoted Europe so far, another Pew Research survey carried out
this spring show antiAmericanism is much more present
in Muslim countries. The poll interviewed Muslims in two batches of countries:
six of them with long-standing, majority-Muslim populations (Egypt, Indonesia,
Jordan, Nigeria, Pakistan, Turkey) and four of them in Western Europe with new,
minority Muslim populations (France, Germany, Great Britain, Spain).
Plus also in not one
Muslim population polled does a majority believe that Arabs carried out the
9/11 attacks on the United States. The proportions range from a mere 15 percent
in Pakistan holding Arabs responsible, to 48 percent among French Muslims. Confirming
recent negative trends in Turkey, the number of Turks who point the finger at
Arabs has declined from 46 percent in 2002 to 16 percent today. In other words,
in every one of these ten Muslim communities, a majority views 9/11 as a hoax
perpetrated by the U.S. government, Israel, or some other agency.
Likewise, Muslims are
widely prejudiced against Jews, ranging from 28 percent unfavorable ratings
among French Muslims to 98 percent in Jordan (which, despite the monarchy’s
moderation, has a majority Palestinian population). Further, Muslims in certain
countries (especially Egypt and Jordan) see Jews conspiratorially, as being
responsible for bad relations between Muslims and Westerners.
Conspiracy theories
also pertain to larger topics. Asked, “What is most responsible for Muslim
nations’ lack of prosperity?” between 14 percent (in Pakistan) and 43 percent
(in Jordan) blame the policies of the U.S. and other Western states, as opposed
to indigenous problems, such as a lack of democracy or education, or the
presence of corruption or radical Islam.
All the Muslim
populations polled display a solid majority of support for Osama bin Laden.
Asked whether they have confidence in him, Muslims replied positively, ranging
between 8 percent (in Turkey) to 72 percent (in Nigeria). Likewise, suicide
bombing is popular. Muslims who call it justified range from 13 percent (in
Germany) to 69 percent (in Nigeria). These appalling numbers suggest that
terrorism by Muslims has deep roots and will remain a danger for years to come.
Thus singular power,
especially power liberally used, transformed a festering resentment into an
epidemic, and so the anti-American. Reducing its might to reduce hatred is not
an option for the last remaining superpower. Nor can America seek to please the
world by becoming more like it-less modern or more postmodern, less capitalist
or less religious, more parochial and less intrusive. The United States is
unalterably enmeshed in the world by interest and necessity, and it will not
cease to defend its dominance against all comers. Great powers do not want to
become lesser ones, nor can they flatten themselves as a target. There is no
opt-out for No.1, unless forced to do so by a more potent player, and there is
no change in persona for a nation whose exceptionalist
self-definition is so different from that of the rest of the West.
The United States is
different from the rest, in particular from the postmodern states of Europe
stretching from Italy via Germany and Austria to the Benelux and Scandinavian
countries. The European Union is fitfully undoing national sovereignty while
failing to provide its citizens with a common sense of identity or collective
nationhood. Europe is a matter of practicality, not of pride. As a work in
progress, it lacks the underpinning of emotion and "irrational"
attachment. Europeans might become all wound up when their national soccer
teams win or lose, but the classical nationalism that drove millions into the
trenches of the twentieth century is a fire that seems to have burned out. If
there is a common identity, it defines itself in opposition to the United
States-to both its culture and its clout.
Europe, with the
partial exception of Britain, France, and some of the eastern newcomers like
Poland, takes pride in overcoming the strictures of nationhood and the
"atavism" of war. Its ideology reflects (and protects) actuality. The
fountainhead of all major conflict in the past millennium, Europe suddenly,
after 1945, enjoyed a surfeit of gratis security, courtesy of American power.
As strategic dependence on the United States has trickled away, new strategic
threats have not emerged. And substrategic threats
like Islamist terrorism are not potent or pervasive enough to change a creed
that proclaims, "Military violence never solves political problems."
Of course, massive violence did solve Europe's existential problems twice in
the preceding century, but that memory takes second place to the horrors of two
world wars or to Europe's refusal to sacrifice a bit of butter for lots more
guns. But why should Europe make that sacrifice? Its actuality is peace, which
has made for a far happier way of life than did the global ambitions of
centuries past.
Europe's empire is no
longer abroad. Its name is European Union, and it is an "empire by
application," not by imposition. Its allure is a vast market and a social
model given to protection, predictability, and the ample provision of social
goods. Its teleology is one of transcendence-of borders, strife, and
nationalism. Its ethos is pacificity and
institutionalized cooperation-the ethos of a "civilian power."
Shrinking steadily, European armies are no longer repositories of nationhood
(and ladders of social advancement), but organizations with as much prestige as
the post office or the bureau of motor vehicles.
If this is
postmodern, then America is premodern in its attachment to faith and community,
and modern in its identification with flag and country. In the postmodern
state, "the individual has won, and foreign policy is the continuation of
domestic concerns beyond national borders .... Individual consumption replaces
collective glory as the dominant theme of national life [and] war is to be
avoided."35 The modern state fused power to nationhood, and mass
mobilization to a mission. Still, the difference between Europe and the United
States is not one of kind. After all, Americans are just as consumerist and
pre0ccupied with self and family as are Europeans, nor do they exactly loathe
the culture of entitlements that spread throughout the West in the last half of
the twentieth century. If the "statist" Europeans invented social
security, the "individualist" Americans invented "affirmative
action" as a set of privileges for groups defined by color, race, sex, or
physical disabilities. "Political correctness," the very epitome of
postmodernism, is an American invention. But if we subtract the postmodern from
the modern in United States, a large chunk of the latter remains. For all of
its m and ethnicity, America possesses a keen sense of self-and what it should
be. Patriotism scores high in any survey, as does religiosity. There is a
surfeit of national symbols throughout the land, whereas no gas station in
Europe would ever fly an oversized national flag. With its sense of nationhood
intact, the United States is loath (Q share sovereignty and reluctant (Q submit
to dictates of international institutions where it is "one country, one
vote." The country still defines itself in terms of a mission, which
Europeans no longer do though the French once invented a mission civilisatrice for themselves, and the British the
"white man's burden." The army, though digitalized to the max, can
still draw on remnants of a warrior culture, especially in the South; as was
once the case for the "Fighting Irish" of the Civil War, the army
still offers newcomers one of the swiftest routes to inclusion and citizenship.
America's armed forces, unlike most of their counterparts in Europe, are
central tools of statecraft. American bases are strung around the globe, and no
nation has used force more often in the post-World War II period than has the
United States-from Korea to Vietnam to Iraq, and in countless smaller
engagements from Central America to Lebanon and Somalia.
But whatever the distribution
of pre-, post-, and just modern features may be, the most critical difference
between America and Europe concerns power and position in the global hierarchy.
The United States is the nation that dwarfs the rest. With its planetary clout,
its location athwart two oceans, and its global interests, it remains the
universal intruder and hence in harm's way. Its very power is a provocation for
the lesser players, and, unlike Europe or Japan, No. 1 cannot huddle under the
strategic umbrella of another nation. Nor can it live by the postmodern ways of
Europe, which faces no strategic challenge as far as the eye can see. (Neither
would Europe be so postmodern if it had to guarantee its own safety.) The
United States is the security lender of last resort; there is no ISF, or
International Security Fund, where the United States could apply for a quick
emergency loan. And so, the United States must endure in a Hobbesian world
where self-reliance is the ultimate currency of the realm, and goodness is
contingent on safety. The anatomy of the international system, to borrow once
more from Sigmund Freud, is destiny. Where you sit is where you
stand-postmodernism, postnationalism, and all.
But a predominant
power that wants to secure its primacy can choose among various grand
strategies. While anti-Americanism has been, and will remain, a fixture of the
global unconscious, it need not burst into venomous loathing. Nor is the fear
of American muscle necessarily irrational when that power seems to have no
bounds. It is not anti-Americanism when vast majorities, ranging from 59
percent in Germany to 80 percent in Canada to 82 percent in France, believe
that the United States does not pay attention to their countries' interests.36
Power unbound also suggests why 50-73 percent of the people in key NATO
countries prefer more independence from the United States, why even larger
majorities throughout the world (from 58 percent to 85 percent) don't want the
United States to remain the one and only superpower.37
"Oderint, dum metuant"-"Let
them hate me as long as they fear me" -the Roman emperor Caligula is
supposed to have said. Fear is indeed useful for deterring others, but it may
turn into a vexing liability when great power must achieve great ends in a
world that cannot defeat, but can defy, America.
1. This is the
message of Alexis de Tocqueville's Democracy in America and of Louis B. Hartz's
The Liberal Tradition in America (New York: Harcourt, Brace and World, 1955).
2. "Es gibt keinen Fortschritt," excerpts
from a speech in Berlin, in
Die Zeit, December 2, 2004, p. 43. Though the Unired States is
not mentioned in the text, there is a telling clue. Residing in the United
States, the author let it be known that he had not personally delivered the
speech at a Berlin conference on world cultures, because he had "feared
difficulties upon reentering the United States."
3. By 2002, almost
half of the 18- to 45-year-olds celebrated Halloween in Germany, and 64 percent
of the younger set, reports the German business magazine Wirtschaftswoche,
adding, "The model is the U.S.A." Issue of October 21, 2002, p.92.
4. Xinhua News Agency
online 2003, http://www.china.org.cn/english/BAT/ 70112.htm, 11/2/04.
5. These four
examples are taken from the January 31, 2005, issue of DerSpiegel.
For more, see
Christine Brinck, Das Beste von Allem: Das Buch der
Listen (Hamburg: Rowohlt, 2005), pp. 42-43.
6. Though this count
does not distinguish between "English" and "American," the
overwhelming majority of them must hail from the United States, as a quick
perusal of a German bookstore suggests.
7. Chap. 5,
sec. 49.
8. Joseph S. Nye,
Bound to Lead: The Changing Nature of American Power (New York: Basic Books,
1990), p. 188. Nye elaborated the theme in Soft Power: The Means to Success in
World Politics (New York: Public Affairs, 2004).
9. Or, like Lord of
the Rings, coproduced with foreign companies. International Movie Data Base,
"All-Time Worldwide Boxoffice,"
http://www.imdb.com/box office/alltimegross?regionfiltered=world-wide,
December 4, 2004.
10. See the excellent
essay by Wolfgang Pohrt, "Anti-Amerikanismus, AntiImperialismus,"
in his Stammesbewußtsein, Kulturnation
(Berlin: Edition Tiamat, 1984), p. 79.
11. Lynn Hirschberg,
"US &THEM: What Is an American Movie Now?" New York Times
Magazine, November 14,2004, p. 90.
12. "French
Opinion and the Deteriorating Image of the United States" (MS, Georgetown
University, n.d.), http://www.princeton.edu/ -jjun/webs/PIIRS/papers/
KuiseI.pdf. The data are from Pew Center Global Attitudes Project, What World
Thinks in 2002, p. 63. http://peoplepress.org/reports/pdf/165.pdf. Kuisel's paper is one of the very best analyses of
anti-Americanism in Europe and especially in France. The Pew report had this to
say: "In general, people around the world object to the wide diffusion of
American ideas and customs. Even those who are attracted to many aspects of
American society, including its democratic ideas and free market traditions,
object to the export of American ideas and customs .... Publics in every
European country surveyed except Bulgaria are resentful of the American
cultural intrusion in their country. The British have the most favorable view
of the spread of American ideas, but even half of British respondents see this
as a bad thing."
13. As quoted in Jim
Hoagland, "The New French Diplomatic Style," Washington Post,
September 25, 1997, p. A25.
14. Holger Liebs, "New York, New York," Suddeutsche
Zeitung, February 17, 2004, p. 15. Werner Spies,
"Die amerikanische Unfehlbarkeitserklarung,"
FrankfUrter Allgemeine Zeitung, August 17, 2004, p.
35.
15. Les cartes de fa
France a l'heure de la mondialisation: Dialogue avec Dominique Moisi (Paris:
Fayard, 2000), p. 10.
16. For accuracy's
sake, it should be noted that people do want to eat and dress like Italians and
Frenchmen, and that Africans do court death on the Mediterranean when trying to
get into Europe. But these forces of attraction hardly add up to the sum total
of allures exerted by the United States.
17. Who Are we?: The
Challenges to America's National Identity (New York: Simon and Schuster, 2004).
18. "Alien
Scientists Take Over USA!" Economist, August 21, 1999.
19. Franz Mlintefering, chairman of Schroder's Social Democratic
Party, targeted "certain financial investors [who] do not care about the
people whose jobs
they destroy. They remain anonymous, have no face, and fall like locusts over
companies. These they graze bare and then move on." "Die Namen der Heuschrecken,"
Stern, May 3,2005. The names of these equity funds were quickly published by
the party. They were mainly American.
20. fu quoted in
"Onkel aus dem Westen," Der Spiegel, August 28,2001, p. 29. 21. fu
cited in Josef Joffe and Elisabeth Niejahr, "Wie
in einem Kramerladen,"
interview with chancellor candidate Edmund Stoiber,
Die Zeit, July 25, 2002, p. 4. This was his response to the question "So
no amerikanische Verhaltnisse?"
22. fu quoted in Claire
Trean, "Le reseau francais ... ," Le Monde, July 25, 2001.
23. "Wir schicken Soldaten, urn
sie einzusetzen," interview with Die Zeit, February 28, 2002, p. 3.
24. "Deutscher Dienstleistungsmarkt soll geschlitzt
werden," Die "Welt, February 5, 2005, p. 5.
25. "Die EntdeckungAmerikas,"
April 1, 1997, p. 170.
26. The German business journalist Olaf Gersemann has pierced the
usual arguments about Europe's better socioeconomic performance in Amerikanische Verhiiltnisse:
Die falsche Angst der Deutschen vor dem Cowboy-Kapitalismus (Munich:
Finanzbuch-Verlag), 2003. English
edition: Cowboy Capitalism: European Myths, American Reality (Washington, D.C.:
Cato Institute, 2004).
27. "Unsere Erneuerung: Nach dem Krieg-Die Wiedergeburt
Europas," Frankfurter Allgemeine Zeitung, May 31, 2003, p. 33. Since this essay was written in the convoluted
language of postmodernism, the author has taken some liberties with the
translation.
28. Les cartes de
fa France a l'heure de fa mondialisation, p. 29.
29. (Munich and Leipzig: Duncker und Humblot). The subtitle is Patriotic Reflections.
30. For a concise
review of Sombart's thinking, see Colin Loader, "Weber, Sombart and the Transvaluators of Modern Sociery,"
Canadian Journal of Sociology, Fall 2001, pp. 635-53.
31. For instance,
Paul Hollander, "The Politics of Envy," New Criterion, November 2002,
and Paul Johnson, "Anti-Americanism Is Racist Envy," Forbes, July 21,
2003. Oscar Arias, former president of Costa Rica, opines, "People are
envious of the United States. The images that flash across TVs all over the
world portray a wealthy, comfortable society removed from the violence and
misery so commonplace elsewhere." fu quoted in "The Last Word: Why
Hate America?," Newsweek (Atlantic Edition), September 9, 2002.
32.
Quoted in Hoagland, "The New French Diplomatic Style," p. A25.
33.'The des symboles est terminee,"
interview with Vedrine in Liberation, November 24, 1998. Also "Vedrine critique la puissance americaine. Il
faut un contre-poids, estime Ie minime," Liberation, December 25, 1998.
34. "Rede von Bundeskanzler Gerhard Schroder zum
Wahlkampfauftakt am 5. August
2002 in Hannover." For full rext, see
hrrp://www.spd.de.
35. The distinction
between premodern, modern, and postmodern was borrowed from Robert Cooper, The
Breaking of Nations: Order and Chaos in the Twentyfirst
Century (New York: Atlantic Monthly Press, 2003). This quotation is from p.53.
36. The Pew Global Arritudes Project, American Character Gets Mixed Reviews
(Washington, D.C.: Pew Research Center, 2005), p. 23.
37. Ibid., p. 30. Even
Americas best allies, the British-58 percent-want American power to be rivaled
by another world heavyweight.
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